Today, the brand is owned by US drinks giant Keurig Dr Pepper, but Twig's continues to make it under licence for sale in its Wisconsin territory, and it remains an independent company.
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需要指出的是，ubras在市场推广中，并未将其朴素商业模式公之于众，而是核心宣传了点胶工艺（湿固化热熔胶，取代传统缝线,让内衣表面平滑），并将其包装成内衣行业黑科技，借以突出产品的舒适、贴合无痕特点。